ShipBoost is a product launch and distribution platform built specifically for bootstrapped SaaS founders. Its pitch is that a one-day launch spike on a directory rarely produces lasting traffic, so it pairs short-term launch visibility with long-term, search-friendly discovery channels that keep working after the launch moment passes.
The platform runs on a weekly cohort model. Founders submit a product and it appears on the Weekly Launch Board alongside other launches from that week, described as a cleaner weekly surface where products are easier to compare than a single fast-moving daily feed. After the launch week, the product transitions into a permanent public listing and shows up across category pages, tags, and editor-curated alternatives comparison pages aimed at higher-intent search traffic. Premium launches also get a hand-written editorial article on the ShipBoost blog, positioned as a durable asset that keeps surfacing in search over time.
Submitting a product is required to participate, and ShipBoost offers both a free tier and a paid Premium tier, with details on its pricing page. It's a web-based tool with no app or extension.
What distinguishes ShipBoost from a typical launch directory is the emphasis on ongoing distribution rather than a single day in the spotlight: permanent listings, alternatives pages, and editorial articles are framed as long-tail SEO assets. ShipBoost also publishes a resource covering hundreds of directories and launch sites to help founders plan their broader distribution.