RunMySEO is a budget-focused local SEO workspace aimed at agencies, freelancers, founders and small businesses who want practical local-search data without paying enterprise agency-tool prices. It pulls the everyday local SEO workflows that actually matter into a single web app, with several tools usable free and no signup required for the basic checks.
The centerpiece is a Google Maps ranking heatmap. You enter a business, a keyword and a location grid, and the tool maps where the business ranks across nearby areas, using a color scale, green for strong visibility down through yellow and orange to red for poor or no ranking, so you can see exactly where a business wins near its office but disappears a few streets away. Each result is explained in plain language rather than left as raw numbers.
Around the heatmap sit the supporting tools: keyword research showing real Google search volume, difficulty and competition for local terms; competitor traffic and top-page estimates; an on-page SEO audit that analyzes a single URL's metadata, headings, content and internal links; and a site crawler that organizes technical SEO problems into practical fixes. Findings can be exported into client-ready reports.
Pricing is deliberately low. You can try the heatmaps, keyword research, traffic checks, audits and reports free for three days, then continue for $10 per month. The pitch throughout is clearer local SEO data for people who find mainstream tools too expensive, too bloated or too complex for weekly use.