TruHue

TruHue helps people discover their seasonal color palette and find makeup shades suited to their coloring. Users answer questions about their hair, eyes, and skin and provide a selfie to get a color season analysis, then browse or scan products for a personalized YAY, OKAY, or NAY result. The app covers 12 color seasons and lists more than 31,000 products from 420+ brands. It is available on the App Store and as browser and browser-extension experiences. The page says color analysis, product scanning, and the personalized product feed are free.

TruHue analyzes a person's coloring to identify a seasonal color palette and match it with makeup products. It scores lipstick, foundation, blush, and other products as YAY, OKAY, or NAY for that palette, helping users choose colors that suit them and avoid purchases that do not. The service describes a 12-season color system and says its product catalog includes more than 31,000 products from over 420 brands. Users answer questions about their natural hair, eyes, and skin, and provide a selfie. TruHue analyzes those features using undertone, depth, and clarity to determine a seasonal palette. Users can then search for a product or point a camera at makeup to receive a YAY, OKAY, or NAY score. The page also presents a personalized product feed, Product X-Ray, and Makeup Bag Audit. TruHue is available as an app and in a browser. TruHue is for people who want to understand which colors and makeup products suit their coloring, including users who are unsure of their season or want help choosing products across brands. The page describes the 12-season system as inclusive across skin tones, ethnicities, and undertones. It is presented as a mom-and-daughter project built by Liv and Claudia, and is available free on the App Store and in a browser.