Rey

Rey is an AI-powered employee designed to streamline creator marketing. Integrated directly into Slack, Rey automates reporting, campaign preparation, and follow-through to help your team scale creator programs effortlessly.

Rey is an AI Employee for creator marketing that works alongside a team in Slack. It carries recurring work forward, including reports, campaign preparation, creator and sample tracking, meeting follow-through, and advertising insight. Unlike an assistant that stops after responding to a prompt, Rey takes on an agreed responsibility, prepares the next step, returns on schedule, and flags what is stuck or needs a decision. A team agrees with Rey on the responsibility, expected output, schedule, and approval boundary. Rey works from the business context and connected Shops, data sources, notes, and workflows the team approves. She prepares reports, campaigns, and follow-ups, then posts results in Slack or returns them for review. Recommendations remain recommendations: Rey does not change advertising budgets or spend money, and she brings decisions back to the team when information is incomplete or an action falls outside her agreed responsibility. Rey is for teams doing creator marketing that want recurring work carried forward alongside them in Slack. The page describes her as an AI Employee with an agreed responsibility, rather than a general assistant that only responds to prompts. Teams choose what she can read and prepare, and which actions still require a person; Rey works from approved business context and returns decisions to the team when needed.