Selvra OS

You check Google Ads: 4x ROAS, campaign's a winner. You check the bank: the money isn't there. Margin-blind budgets bleed cash until it's inventory you couldn't restock or payroll you had to think twice about. Selvra OS tracks Profit on Ad Spend (POAS), not Return on Ad Spend (ROAS): using your real Shopify costs, it shows what each Google Ads campaign actually makes, then proposes the fix, a budget cut, a pause, a negative keyword. Approve it, and watch the leak close.

Selvra OS integrates Shopify and Google Ads to provide Shopify merchants with real-time Profit on Ad Spend (POAS) insights. It helps users identify campaigns that may be losing money by combining actual costs of goods sold with advertising spend. This aims to optimize for profit instead of revenue, addressing common pitfalls merchants face when reviewing performance metrics. Users install the app, link their Google Ads account, and begin receiving daily updates on campaign performance based on their product margins. The app flags campaigns that fall below profit targets and suggests actions to optimize performance. Users can approve changes manually or allow the app to act automatically based on their settings, ensuring they remain in control while optimizing their advertising spend. Selvra OS is designed for Shopify merchants who spend between £3,000 and £50,000 monthly on Google Ads. It specifically caters to those who seek to better understand their advertising effectiveness, with a focus on profitability rather than merely tracking revenue.