ToastUp is a no-code tool for adding "toasts" — small, non-intrusive on-page notifications — to a website to nudge visitors toward action. It's pitched as a lighter alternative to traditional popups and a more effective option than static banners, aimed at marketers, founders, and site owners who want to lift conversions, reduce cart abandonment, and capture leads without writing code.
Setup centers on a single install snippet. A developer or site owner pastes the snippet once, and from then on the team can create, edit, pause, and measure toast campaigns from the dashboard with no further code changes. You build a toast from a template or write your own message, then publish it. It works across a wide range of platforms, including WordPress, Shopify, Webflow, Wix, Framer, Carrd, Bubble, Next.js, and plain HTML.
The product pairs targeting with measurement. You can control which pages a toast shows on, device targeting, trigger delay, display duration, frequency, and exit-intent behavior, so messages appear at the right moment. Toasts can also capture emails or phone numbers directly for follow-up lists. Built-in analytics report impressions, clicks, click-through rate, and lead performance per toast, so you can keep what converts and improve the rest.
What distinguishes ToastUp is the combination of one-snippet, platform-agnostic installation with a template library of conversion-focused formats — trial nudges, abandoned-cart prompts, lead magnets, and social proof. Pricing is freemium: a free plan lets you install it, launch a first toast, and test results, with paid PRO and Basic plans unlocking more toasts, deeper analytics, lead forwarding, and branding controls, cancellable anytime.