Nick Launches is a product launch and discovery platform aimed at builders, AI startups, and SaaS founders who want their work seen by an audience of other makers. Alongside the launch board it publishes developer tutorials, tool reviews, and launch guides, so it functions partly as a content hub and partly as a directory of newly shipped products.
The submission flow is simple: go to the submit page, paste your product URL, and the platform prefills what it can before you add a tagline, description, screenshots, and categories. Listings are organized by week, with the homepage showing the current week's products (it displayed 84 products for one recent week) plus "last week" and "last month" buckets, which keeps a launch generating impressions well beyond its first day. Products are sorted into categories such as AI, productivity, developer tools, and marketing.
The platform is built for two groups at once: makers and indie developers who need visibility for a new tool, and builders browsing for products to try. Signing in is required to launch a product.
What sets Nick Launches apart is its backlink and longevity angle. Every approved product gets an indexed page with a dofollow link back to the maker's site, reported as a 24+ DR backlink, and submission is free with no paywall, so makers walk away with a permanent link even if their launch week is quiet. The combination of free dofollow links, a longer shelf life across week and month views, and accompanying builder content is its main pitch versus crowded one-day leaderboards. It runs entirely in the browser.