G2 free listing: what a vendor gets

Type

Review marketplace for B2B software and services

Owner

G2.com, Inc., owner of Capterra, GetApp and Software Advice since mid-2026

Accepts

B2B software and services; no B2C, alpha or beta products

Free route

Add or claim the product: research check, then claim approval

Paid from

Starter, $299 a month or $2,999 a year (1 to 100 employees)

Ads

G2 Clicks pay-per-click, $500 monthly minimum

Link

None on free profiles; a nofollow form on paid ones

Grid bar

10 reviews in a category for a Grid report

Incentives

Up to $100 a review, labeled, never tied to the rating

Wait or review time

3 to 5 business days

Domain Rating

91 (Ahrefs)

Website

g2.com

No. A free G2 profile does not link to your website at all. Paid profiles get a Visit Website button, but it is a form that sends the visitor through G2's own click tracker with rel="nofollow noopener", so neither passes link equity.

<!-- Free profile, AddCal (archived Sep 19, 2026): no <a> and no form pointing to the vendor's site -->
<!-- Paid profile, HubSpot Marketing Hub (archived Oct 1, 2026): -->
<form action="https://www.g2.com/external_clickthroughs/record" method="get" target="_blank" rel="nofollow noopener">
  <input type="hidden" name="secure[medium]" value="organic">
  <input type="hidden" name="secure[url]" value="https://www.hubspot.com/products/marketing">
  <button>Visit Website</button>
</form>

Buyer Intent, content licensing and Paid Promotions are add-ons sold through sales. The plans page also says you do not have to pay to be on a Grid.

1. Check that G2 will take it B2B software and services only. G2 does not accept B2C products or products in alpha or beta, and plug-ins usually do not get a listing of their own.
2. Search before you add Start at G2's "Find your product" page. A duplicate submission is rejected, so check whether the product is already listed under another name.
3. Submit the product form If the product is missing, fill in the product form. Keep your website online: an unreachable site is one of the rejection reasons G2 lists.
4. Claim the profile Hover over Unclaimed on the profile and choose Claim this profile. The seller login asks you to validate through LinkedIn or a business email.
5. Fill in my.G2 Logo, description, screenshots, pricing and features. The product name must match your website, with no marketing terms. G2 assigns categories by features, and changing them goes through support.
6. Invite every customer Send your review link to all customers, not a hand-picked list, and keep it out of public posts. Each review spends up to 3 business days in moderation.

• Incentives are capped at $100

  Gift cards, cash, swag or credits up to $100 per review are allowed if the reward does not depend on the rating. G2 labels these reviews, gives unincentivized ones more weight and wants any incentive you pay yourself disclosed.

• Invite everyone

  Filtering out unhappy customers, tying a reward to a positive review or discouraging negative ones counts as biased collection, and G2 removes those reviews.

• Real users only

  Reviewers sign in with LinkedIn, a verified business email or a personal email G2 can validate. Your staff and a direct competitor's staff cannot review you.

• AI drafting has conditions

  Only LinkedIn-verified reviewers, people on a list you supplied or reviewers inside your product may draft with AI.

• Penalties are public

  G2 can block new reviews and listings, revoke my.G2 access, put a warning banner on your profile, remove reviews or ban the product.

• 

  Capterra

  DR 91

  Same owner and login as G2. Free profile; its Visit Website button is paid and is not a link.

• 

  TrustRadius

  DR 85

  Free profile; the paid website button was a followed link when we checked.

• 

  Gartner Peer Insights

  DR 92

  Free, still run by Gartner, with a followed link to your site. Enterprise products only.

• 

  SaaSHub

  DR 80

  An alternatives site; a verified listing gets one followed link.

• 

  SourceForge

  DR 93

  Free listing that also shows on Slashdot; the link is not followed.

Is G2 free for software vendors?

Yes. As of October 2026 the free plan includes a basic profile, a seller page, basic review collection and the Users Love Us badge once earned. The first paid plan, Starter, costs $299 a month or $2,999 a year.

How long does it take to get listed on G2?

As of October 2026, G2 says its research team verifies a new product in about 3 to 5 business days and approves a claim within 1 to 3. Each review then takes up to 3 business days in moderation.

How many reviews do you need on G2?

None to be listed. As of October 2026, a Grid report needs 10 reviews in a category, and the Users Love Us badge needs 20 averaging 4.0 stars. In the archived copies we read, free profiles with zero reviews were noindex.

Can I give customers a gift card for a G2 review?

Yes, as of October 2026: up to $100 per review, for an honest review whatever the rating and disclosed to G2. The review is labeled as incentivized, and inviting only happy customers is not allowed.

Does a G2 listing help SEO?

Not through a link: the free profile has none, and the paid button runs through G2's tracker with rel="nofollow noopener". G2 pitches AI visibility instead and says its reviews are cited five times more often in AI answers, by its own count.

Does a G2 account also cover Capterra?

Yes. Since G2 bought Capterra, GetApp and Software Advice in 2026 (announced January 29, completed by June), its seller login says one account manages your profile on all four, and Capterra's Get your product listed button opens G2's form.

Is SaaSCity an alternative to G2?

Not for reviews. SaaSCity is our own launch directory: a launch week (15 free slots a week) and a link that turns dofollow with our badge, or without it on Quick Pass ($19.99).