Listing guide
Software review sites, checked from the vendor side
Sixteen places a SaaS company can get listed and reviewed, from G2 and Capterra to Trustpilot. For each one we read the vendor pages and rules on October 7, 2026, and inspected what a real profile links to.
Founder, SaaSCity
Updated
Checked by hand. DR from Ahrefs.
- 16
- review sites checked on October 7, 2026
- 2
- gave a free profile a followed link
- 11 of 16
- basic profiles with no clickable link to your site
- 4
- review sites on one G2 seller login
Contents (10)
The short answer
For most B2B SaaS, start with G2 and Capterra: both list software for free, and since G2 bought the other three from Gartner in 2026 (announced January 29, completed by June), one G2 account manages G2, Capterra, GetApp and Software Advice. Add TrustRadius and Gartner Peer Insights for enterprise buyers, and Trustpilot only for consumer apps. Do not expect backlinks: in our October 2026 check, only Gartner Peer Insights and a verified SaaSHub listing gave a free profile a followed link, and free G2 and Capterra profiles had no link to the vendor at all.
At a glance
How to choose review sites as a vendor
Choose by who your buyers are and ignore Domain Rating. G2 and Capterra both sit above DR 90 in our directory dataset, yet neither gives a free profile a link, so the rating says little about what you get.
Claim fewer sites and send every customer to one of them. Empty profiles do little, and two sites set them to noindex: TrustRadius when we checked, and G2 in the archived copies we read.
- Small and mid-size buyers: G2, Capterra and GetApp, then SaaSHub and SourceForge.
- Enterprise buyers: G2, TrustRadius, Gartner Peer Insights and, later, PeerSpot.
- Developer and IT tools: G2, SourceForge and SaaSHub.
- Consumer apps: Trustpilot and SaaSHub. G2 does not list B2C products.
Start here: the G2 network
Four sites, one owner since mid-2026 and one seller login. Claim G2 and Capterra in the same sitting; GetApp and Software Advice run on the same account.
G2
DR 91B2B review marketplace Free; Starter $299 a month No linkG2 says it reaches 100M+ software buyers, and since mid-2026 it also owns Capterra, GetApp and Software Advice. As of October 2026 the free plan covers a profile, basic review collection and the Users Love Us badge (20 reviews averaging 4.0 stars); Starter costs $299 a month, and G2 Clicks pay-per-click has a $500 monthly minimum. A Grid report needs 10 reviews in a category.
G2 rejects B2C, alpha and beta products and allows gift cards up to $100 that do not depend on the rating. G2 served our checker a CAPTCHA, so its link check uses Internet Archive copies. Our G2 review has the plans and rules.
- How to get in
- Claim or add the product from G2's Find your product page; G2 quotes 3 to 5 business days for its check. Start here
- The link
- Free: no link. Paid: a form through G2's tracker, rel="nofollow noopener".
- Best for
- B2B SaaS with customers who will review it
- Watch out
- Archived free profiles with zero reviews were noindex.
A paid G2 profile, archived October 1, 2026. Capterra
DR 91Software marketplace, G2 Digital Markets Free; pay per click, rates unpublished No linkCapterra says it has 2.5M+ verified reviews and 50M+ users a year. Its transparency page says a profile is free; the money comes from sponsored profiles paid per click and from leads its advisors qualify, at rates it does not publish as of October 2026.
It refuses waitlist-only products, takes a beta only if it gathers a review in its first calendar year and bans AI-written reviews. Incentives must be nominal and go through the vendor portal link. Our Capterra review has the details.
- How to get in
- Get your product listed on capterra.com/vendors opens G2's form; existing profiles have a claim link. Start here
- The link
- Free: no link. Sponsored: a JavaScript button through a click counter.
- Best for
- SMB-focused B2B software with a trial or demo
- Watch out
- Even the paid button has no href.
A sponsored Capterra profile, October 7, 2026. GetApp
DR 85Software marketplace, G2 Digital Markets Free; pay per click, rates unpublished No linkCapterra's sister site, also part of G2 Digital Markets. Its Get listed link opens G2's form and its account link goes to the G2 Digital Markets login. By its own numbers it counts 2.5M+ reviews and 45,000+ products. Capterra's pay-per-click program covers it, and as of October 2026 the sponsored Visit Website button was a span with no link.
- How to get in
- Use the Get listed link in its footer, which opens G2's form; the account is the same as G2. Start here
- The link
- Sponsored: a span with role="button". Free: nothing.
- Best for
- The same products as Capterra
- Watch out
- No link, free or paid.
GetApp, October 7, 2026. Software Advice
DR 87Advisor-led lead generation Free; pay per lead, rates unpublished No linkThe lead-generation arm of G2 Digital Markets. Advisors qualify buyers by phone or chat on budget, authority, need and timing, then recommend up to five vendors; you bid per lead by market and company size band, at rates not published as of October 2026. Listing goes through the same free G2 form, and the profiles we checked were indexable but had no link to the vendor.
- How to get in
- Get Your Product Listed on its vendor page opens G2's form. Start here
- The link
- Sponsored: a Try for Free button with no href.
- Best for
- Vertical B2B software with a fast sales team
- Watch out
- Leads are paid one by one.
Software Advice's vendor page, October 7, 2026.
Where SaaSCity fits
SaaSCity is our own directory and not a review site, so it replaces none of the sites above. It fills the gap they leave: review sites want a public product and real customers first, and most give no followed link. SaaSCity gives a new SaaS a Monday launch week (15 free slots a week), a permanent listing page and a link that turns dofollow once our badge is on your homepage; Quick Pass ($19.99) skips the queue and the badge after a human review, on a DR 66 domain. Launch with us, then send your first users to your G2 review link.
Enterprise review sites
Worth it once enterprise customers are on board. Two of the three can give you a followed link, and all three ask more of reviewers.
TrustRadius
DR 85B2B reviews, now HG Customer Voice Free; paid plans by demo Sometimes followedTrustRadius now sells its vendor plans as HG Customer Voice, part of HG Insights, with no paid price printed as of October 2026. The free profile covers features, pricing, videos and award eligibility; the button to your website is paid. On the paid profiles we checked it was a direct, server-rendered link with rel="noopener noreferrer", so it is followed.
Reviewers sign in with LinkedIn or a work email, AI-authored reviews are refused and gift cards must be disclosed and never tied to sentiment.
- How to get in
- Claim a free profile from solutions.trustradius.com/claim-your-profile. Start here
- The link
- Free: no link. Paid: a direct, followed vendor button.
- Best for
- Mid-market and enterprise SaaS
- Watch out
- A profile with zero reviews was noindex.
A paid TrustRadius profile, October 7, 2026. - Enterprise reviews, run by Gartner Free Dofollow
Peer Insights stayed with Gartner when Capterra, GetApp and Software Advice went to G2. It is free for vendors and counts 1.2M+ monthly visits and 895K+ reviews, by its own numbers.
The catch is eligibility. As of October 2026 its guidelines say a product must be sold to mid-size and large enterprises. Reviewers need a corporate email that matches their employer, and vendor incentives are capped at $25. Wrike's and Jira's profiles linked to the vendor with rel="noopener noreferrer", a followed link in the server HTML.
- How to get in
- Open a free vendor account in the Peer Insights vendor portal and request your market. Start here
- The link
- Website field: direct, UTM-tagged, rel="noopener noreferrer".
- Best for
- Software sold to large enterprises
- Watch out
- No small business or consumer products.
Wrike on Peer Insights, October 7, 2026. PeerSpot
DR 75Enterprise IT review community Free if eligible; paid from $50,000 a year No linkPeerSpot lists only enterprise-proven products: its FAQ asks for 50+ employees and 10+ enterprise customers. Qualify and the free package is $0 a year, with syndication to AWS and Google Cloud Marketplace; paid packages are printed at $50,000 and $70,000 a year per product as of October 2026. No page we checked linked to the vendor.
- How to get in
- Request a listing through its contact form or [email protected]. Start here
- The link
- No link to the vendor.
- Best for
- Enterprise IT and security vendors
- Watch out
- Most startups do not qualify.
PeerSpot pricing, October 7, 2026.
Free extras worth an hour
One form each, after the G2 network and in any order. Only SaaSHub can give a followed link; the rest are for buyers browsing a category.
SourceForge
DR 93Software directory, plus Slashdot Free; paid plans by inquiry No linkSourceForge takes free listings through a request form and says each one also appears on Slashdot and Top Business Software, with over 20 million buyers a month (its figure, citing SimilarWeb). Paid plans carry no printed prices as of October 2026. The link is worth less than its DR suggests: Notion's free listing showed the URL as plain text and paid Visit Website buttons go through a /software/link redirect with rel="nofollow". Free pages also carry competitor ads.
- How to get in
- Fill in the request form at sourceforge.net/software/vendors/new. Start here
- The link
- Free: plain text. Paid: a nofollow redirect.
- Best for
- IT, ops and developer tools
- Watch out
- Competitor ads on your free page.
A paid SourceForge listing, October 7, 2026. SaaSHub
DR 80Alternatives and comparison site Free; featured $99 a month Sometimes followedAn alternatives site built around "[tool] alternatives" pages. Submission is free with manual approval, and waitlists and unreleased products are rejected. A verified listing's main button had an empty rel, so it is followed; unverified listings used nofollow. Verification is free with a domain email, and a featured listing costs $99 a month as of October 2026. Our SaaSHub review covers verification.
- How to get in
- Submit at saashub.com/services/submit, then verify with an email on your domain. Start here
- The link
- Verified: followed. Unverified: nofollow.
- Best for
- Any SaaS with a known competitor
- Watch out
- Verification lapses unless renewed each quarter.
Crozdesk
DR 74Software marketplace, Revleads network Free; PPC from $6 a click NofollowCrozdesk lists web-based, post-beta, English-language software for free through Revleads, the portal of Black & White Zebra, the group its FAQ says Crozdesk joined in April 2022. The form asks for a marketing budget anyway. Pay-per-click starts at $6.00 a click with a $1,000 monthly minimum, by its FAQ as of October 2026, and reviewers verify with LinkedIn.
- How to get in
- Apply through the free Revleads account form. Start here
- The link
- rel="nofollow noopener external", free and sponsored.
- Best for
- Web-based B2B tools
- Watch out
- Sponsored rows need $1,000 a month.
Crozdesk's vendor offer, October 7, 2026. GoodFirms
DR 86Agency and software directory Free; PRO $49 a month, billed yearly NofollowAn agency directory with software as a second shelf. As of October 2026 listing is free after a research check that 23% of applicants pass, by its own figure, and PRO costs $49 a month billed yearly. Its get-listed page sells "high-authority backlinks", but every vendor link on the two software profiles we checked was rel="nofollow noopener noreferrer". Reviewers sign in with LinkedIn.
- How to get in
- Apply on the GoodFirms Pro page and choose Software. Start here
- The link
- rel="nofollow noopener noreferrer".
- Best for
- Software sold with services
- Watch out
- The backlink pitch does not match the links.
GoodFirms pricing, October 7, 2026. SoftwareSuggest
DR 78B2B marketplace with lead forms Free; packages from $4,000 for 6 months No linkFree with a business email only; Gmail and Outlook addresses are refused. The free profile we checked had no vendor link, only demo and pricing forms that route buyers through SoftwareSuggest. Paid packages run from $4,000 to $15,000 as of October 2026, with a Visit Website button marked rel="sponsored nofollow noopener" behind a 301 redirect. It bars vendors from collecting reviews for the site but sells its own review program.
- How to get in
- Use List Your Product on softwaresuggest.com/vendors. Start here
- The link
- Free: none. Paid: a sponsored, nofollow redirect.
- Best for
- Inbound demo and pricing requests
- Watch out
- Paid packages start at $4,000.
A paid SoftwareSuggest profile, October 7, 2026.
Skip unless they fit
A consumer site, two sales-led profiles and a paid listing. Each has a case, just not for every SaaS.
Trustpilot
DR 94Consumer review site Free; Starter from $99 a month NofollowA consumer review site first. You claim the profile with an email on your domain or verify the domain another way, and the Free plan sends 50 review invitations a month. Paid plans start at $99 a month per domain on Starter, then $319 and $799, billed annually on a 12-month contract as of October 2026. Its rules are the strictest here: no incentives of any kind and no picking which customers to invite, or you risk a Consumer Warning on your profile.
- How to get in
- Create a free business account and verify your domain. Start here
- The link
- Direct, UTM-tagged, rel="nofollow noopener".
- Best for
- Consumer and prosumer apps
- Watch out
- Anyone can review you, claimed or not.
Trustpilot pricing, October 7, 2026. SaaSworthy
DR 75SaaS discovery and comparison site Free; paid tiers by quote No linkIts Standard profile is priced "Free", but the button opens a sales form that asks for your funding stage and money raised, and its team writes the listing. Paid tiers show no prices as of October 2026. Visit Website is a JavaScript button to saasworthy.com/redir.php, which robots.txt blocks, so no profile we checked had a crawlable link.
- How to get in
- Use Talk to Us under Standard on its offerings page. Start here
- The link
- A JavaScript button to a robots-blocked redirect.
- Best for
- Funded SaaS open to a sales call
- Watch out
- The free form asks for funding details.
SaaSworthy plans, October 7, 2026. FinancesOnline
DR 87B2B software review site Not stated; PPC and pay per lead No linkIts terms list pay-per-click and pay-per-lead campaigns, and as of October 2026 the Get Listed form asks for a monthly ad budget, with "None" allowed; the page does not say the listing is free. The non-advertiser profile we checked had no vendor link. It claims 2.5 million+ monthly readers beside a traffic chart that ends at a 2022 projection.
- How to get in
- Fill in the form on financesonline.com/add-product. Start here
- The link
- Free: none. Paid: a noindex, nofollow redirect.
- Best for
- Categories where it shows up in your searches
- Watch out
- Its traffic chart ends at a 2022 projection.
FinancesOnline's vendor page, October 7, 2026. Tekpon
DR 72Paid software marketplace $249 one-off; plans from $3,000 a year NofollowNo free listing any more: as of October 2026 every listing is a one-time $249, refunded if rejected, and seller plans cost $3,000 to $12,000 a year. The standard profile we checked showed the website as plain text; Premium Seller profiles link with rel="nofollow". Its terms say it will not take money to change or delete reviews.
- How to get in
- Pay $249 on tekpon.com/get-listed. Start here
- The link
- Standard: plain text. Premium Seller: nofollow.
- Best for
- Categories where its page already ranks
- Watch out
- You pay before review.
Tekpon's get-listed page, October 7, 2026.
A 7-step order of work for a new SaaS
- Before launch, wait Capterra refuses waitlist-only products, SaaSHub rejects unreleased ones and G2 skips alpha and beta. Use launch directories until you have a public trial.
- Launch week: claim G2 Claim or add the product and fill in the profile. The same account manages Capterra, GetApp and Software Advice.
- Same week: the free extras Claim Capterra, then submit to SaaSHub (and verify it), SourceForge, Crozdesk and SoftwareSuggest. One form each.
- First customers: one review link Send every customer, not only the happy ones, to one site. Keep any gift card under that site's cap and the same for every rating.
- At 10 reviews, check G2 Ten reviews in a category is G2's bar for a Grid report, and 20 averaging 4.0 stars earns the Users Love Us badge.
- First enterprise logos: the enterprise sites Add TrustRadius and Gartner Peer Insights, which gives enterprise products a free followed link. PeerSpot wants 10 enterprise customers.
- Last: paid placements Treat G2 Clicks ($500 a month minimum), Capterra pay-per-click and SoftwareSuggest packages as paid acquisition and judge them on cost per trial. None buys a followed link.
Review collection rules that get vendors penalized
The same few habits get vendors penalized everywhere, and the penalties are public: G2 can put a warning banner on your profile, Capterra a Buyer Alert and Trustpilot a Consumer Warning. Avoid these, as of October 2026.
- Inviting only happy customers. G2, Capterra, Gartner Peer Insights and Trustpilot ban selective invitations.
- Rewards tied to the rating. The caps differ: $100 a review on G2, $25 on Gartner Peer Insights, a "nominal" amount on Capterra and nothing at all on Trustpilot.
- Paying outside the site's system. Capterra and SourceForge want rewards sent through their vendor portal link, and G2 wants yours disclosed.
- Reviews from your staff or a competitor's. Banned on G2, Capterra, TrustRadius, Gartner Peer Insights, PeerSpot and SourceForge, among others.
- Coaching or AI-written reviews. Capterra bans both; G2 allows AI drafting only for LinkedIn-verified, invited-list or in-app reviewers.
- Tracking reviewers. Gartner Peer Insights rejects reviews when the vendor can identify the reviewer.
What the links are worth for SEO
Less than the domain ratings suggest. In our October 2026 check only two sites gave a free profile a followed link: Gartner Peer Insights and, once a listing is verified, SaaSHub. TrustRadius adds one on paid profiles. Elsewhere the link is nofollow, sponsored, plain text, a JavaScript button or missing. G2's paid button is a form through its click tracker, and the Capterra, GetApp and Software Advice buttons have no href.
The value is the buyer who reads your reviews before a demo, and the AI assistants that read the same pages: G2 says its reviews are cited five times more often in AI answers, by its own count. Get links from launch directories, communities and your own content, and use review sites for proof. Our dofollow vs nofollow guide shows how to check a profile yourself.
FAQ
- What are the best software review sites for a SaaS vendor?
- For most B2B SaaS, G2 first, then Capterra and GetApp on the same G2 account. Add TrustRadius and Gartner Peer Insights for enterprise buyers and Trustpilot only for consumer apps. SaaSHub, SourceForge and Crozdesk are free extras.
- Are G2 and Capterra free for vendors?
- Yes. As of October 2026 both offer a free profile. G2's paid plans start at $299 a month (Starter); Capterra sells pay-per-click and pay-per-lead programs without published rates.
- Which software review sites give a dofollow backlink?
- In our October 2026 check, Gartner Peer Insights on free profiles, SaaSHub on verified listings and TrustRadius on paid profiles. Free G2, Capterra, GetApp and Software Advice profiles had no link at all, and Crozdesk, GoodFirms and Trustpilot use nofollow.
- Is Capterra still part of Gartner?
- No. G2 agreed to buy Capterra, Software Advice and GetApp from Gartner in January 2026 and by June called them G2 Digital Markets. Gartner Peer Insights was not part of the sale and is still free for vendors.
- Can you give customers gift cards for software reviews?
- On most B2B sites, yes, as of October 2026, if the reward is the same for every rating and disclosed. G2 caps it at $100 a review and Gartner Peer Insights at $25, and Capterra wants its portal link used. Trustpilot allows no incentives.
- How many reviews do you need before a review site is worth it?
- Ten is a useful first target: as of October 2026 it is G2's bar for a Grid report. Profiles with zero reviews were noindex on TrustRadius, and on G2 in the archived copies we read.
- Should a consumer app be on G2 or Capterra?
- As of October 2026, G2 does not list B2C products, and Capterra excludes personal productivity tools and personal apps. For a consumer app, Trustpilot is the review site to claim, and it forbids incentives of any kind.
- Does SaaSCity collect reviews?
- No. SaaSCity is our own launch directory: a launch week (15 free slots a week), a permanent listing page and a dofollow link once our badge is on your homepage, or without it on Quick Pass ($19.99).
How we checked
Every fact on this page was read on the site it describes. Last checked on . Prices and rules change, so check the site before you pay.
- G2: plans and pricing for vendors
- G2 research scoring methodologies
- G2 community guidelines
- G2 Clicks documentation
- G2 seller login
- G2 news: G2 to acquire Capterra, Software Advice and GetApp
- G2 news: Buyer Intent across four platforms
- Internet Archive: HubSpot Marketing Hub on G2, October 1, 2026
- Capterra: how we ensure transparency
- Capterra: profile guidelines
- Capterra: community guidelines
- Capterra: PPC service description
Show all 47 sources
- G2 Digital Markets: Qualified Leads
- GetApp: Nifty profile (link check)
- Software Advice: for vendors
- TrustRadius: claim your profile
- HG Insights: Customer Voice pricing
- TrustRadius: about TrustRadius reviews
- TrustRadius: AlphaSense profile (link check)
- Gartner Peer Insights: vendor portal
- Gartner Peer Insights: listing guidelines
- Gartner Peer Insights: community guidelines
- Gartner Peer Insights: Wrike profile (link check)
- PeerSpot: pricing
- PeerSpot: FAQ
- SourceForge: vendor plans
- SourceForge: review guidelines
- SourceForge: Process Street listing (link check)
- SaaSHub: submit a product
- SaaSHub: featured listings
- Crozdesk: about us
- Revleads: vendor FAQ
- Crozdesk: Manager.io listing (link check)
- GoodFirms: free listing and PRO
- GoodFirms: AiSDR profile (link check)
- SoftwareSuggest: list your product
- SoftwareSuggest: pricing
- SoftwareSuggest: terms of service
- Trustpilot: business pricing
- Trustpilot: guidelines for businesses (September 2026)
- Trustpilot: Zapier profile (link check)
- SaaSworthy: offerings
- SaaSworthy: robots.txt
- FinancesOnline: add your product
- FinancesOnline: terms of use
- Tekpon: pricing
- Tekpon: terms and conditions
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